"Kṛṣṇa consciousness is so sublime that anyone who takes to this process is elevated to the highest perfection of life—far, far beyond the concept of liberation. In the Bhagavad-gītā, therefore, Kṛṣṇa advises everyone always to think of Him, render devotional service to Him, worship Him and offer obeisances to Him. In this way a devotee becomes fully Kṛṣṇa-ized and, being always situated in Kṛṣṇa consciousness, ultimately goes back to Kṛṣṇa.
Those who are actually pure devotees are celebrated as mahātmās, or great sages, personalities perfect in knowledge. They always think of the Supreme Lord and His lotus feet, and thus they automatically become liberated. Devotees who are always situated in that position become electrified by the inconceivable potencies of the Lord, and thus they themselves become the source of liberation for their followers and devotees. A Kṛṣṇa conscious person is fully electrified spiritually, and therefore anyone who touches or takes shelter of such a pure devotee becomes similarly electrified with spiritual potencies.
Not only does a pure devotee purify his own personal existence, but whoever becomes his disciple also becomes purified and is ultimately able to enter the kingdom of God without difficulty. In other words, not only can a pure devotee easily surpass death, but by his grace his followers can also do so without difficulty. The power of devotional service is so great that a pure devotee can electrify another person by his transcendental instruction on crossing over the ocean of nescience."