(Lord Caitanya and His Associates performing sankirtana—click to enlarge)
"Our process is simple, all-embracing, we have something to offer for everyone. There is chanting, dancing, feasting and very perfect philosophy, so everyone may be satisfied with our Krishna Consciousness Movement."
(Srila Prabhupada Letter, October 4, 1973)
"Our movement is for ananda, simply bliss, and the method of pushing this movement is chanting, dancing, feasting and philosophizing."
(Srila Prabhupada Letter, July 15, 1969)
"Our Hare Kṛṣṇa movement is standing on three principal things: chanting, dancing and eating prasādam. It is not very difficult. It is very enjoyable to chant, dance and take prasādam. And if you like, you can hear a little philosophy of this movement.
Or even if you do not understand the philosophy, even you do not read the books, simply if you take part in these three things, chanting, dancing and taking part in eating the prasādam, your life will gradually progress in spiritual advancement of life. And if you continue this, then some day will come, even in this life it may come, that you will understand what is Kṛṣṇa. And as soon as you understand Kṛṣṇa, then after leaving this body you go back to home, back to Godhead, directly."
(Srila Prabhupada Lecture, London, July 16, 1972)
"Our program is the same everywhere, chanting, dancing, and feasting on Krishna prasadam. As soon as we get some opportunity, no matter Texas or China, we contaminate the place with Krishna, that's all."
(Srila Prabhupada Letter, December 6, 1971)
"You write to say that you do not know what is my desire, but my desire is an open secret. I simply want all over the Western countries people may take this simple formula of chanting, dancing and eating Krishna Prasadam, and being happy. I am simply surprised that they should not accept this simple formula and be happy themselves. My only desire is that all people become happy and prosperous in Krishna Consciousness."
(Srila Prabhupada Letter, September 19, 1969)
"Lord Caitanya's movement of Kṛṣṇa consciousness is full of dancing and singing about the pastimes of Lord Kṛṣṇa. It is compared herein to the pure waters of the Ganges, which are full of lotus flowers. The enjoyers of these lotus flowers are the pure devotees, who are like bees and swans. They chant like the flowing of the Ganges, the river of the celestial kingdom. The author desires such sweetly flowing waves to cover his tongue. He humbly compares himself to materialistic persons who always engage in dry talk from which they derive no satisfaction. If they were to use their dry tongues to chant the holy name of the Lord—Hare Kṛṣṇa, Hare Kṛṣṇa, Kṛṣṇa Kṛṣṇa, Hare Hare, Hare Rāma, Hare Rāma, Rāma Rāma, Hare Hare—as exemplified by Lord Caitanya, they would taste sweet nectar and enjoy life."
(Caitanya-caritāmṛta Adi 2.2, Purport)
"The fruit of love of God is so delicious that wherever a devotee distributes it, those who relish the fruit, anywhere in the world, immediately become intoxicated.
"The fruit of love of Godhead distributed by Caitanya Mahāprabhu is such a great intoxicant that anyone who eats it, filling his belly, immediately becomes maddened by it, and automatically he chants, dances, laughs and enjoys.
"When Śrī Caitanya Mahāprabhu, the great gardener, sees that people are chanting, dancing and laughing and that some of them are rolling on the floor and some are making loud humming sounds, He smiles with great pleasure."
(Caitanya-caritāmṛta Adi 9.48-50)
"So there is a great need of this movement, and we are spreading this Kṛṣṇa consciousness movement, and this is practical, very easy, and just suitable for this age. It doesn't consider how much you are qualified. It doesn't consider. Whatever your past life may be, you simply come here, chant Hare Kṛṣṇa with your tongue—God has given you a tongue— and taste Kṛṣṇa prasāda, Love Feast, and make your life successful. Very easy process.
So this is our program. So invite anyone to join this movement, and you'll be benefited. And you will see practically. It is pratyakṣāvagamaṁ dharmyam. In the Bhagavad-gītā it is said that this process of self-realization is directly perceivable. Directly perceivable. Pratyakṣāvagamaṁ dharmyam. Just like when you eat, you can understand that you are eating, you can understand that your hunger is being satisfied, you can understand that you are getting strength. So you haven't got to take certificate. You can yourself understand it is so nice thing. Pratyakṣāvagamam. Pratyakṣa means directly, avagamam. You understand it directly. If you meditate, so-called meditation, you do not know how far you are making progress. You see. You are in oblivion. You do not know. But here, if you chant Hare Kṛṣṇa, you'll directly feel, directly feel. I have got so many students, so many letters, how they are feeling directly. It is so nice.
Pratyakṣāvagamaṁ dharmyaṁ su-sukhaṁ kartum avyayam (BG 9.2). And very nice to perform. Chant and dance and eat. What do you want more? (laughter) Simply chanting, dancing, and eating nice sweetballs, kachori... So su-sukham and kartum avyayam. While performing, while practicing this process, it is very pleasurable, and avyayam. Avyayam means whatever you do, even if you execute one percent of this movement, that is your permanent asset. Permanent asset."
(Srila Prabhupada Lecture, Seattle, October 20, 1968)
"So I simply request you, you are doing the greatest service to the world by giving up everything for preaching this Krishna philosophy, you please continue just as you are doing. Introduce this process of chanting Hare Krishna, distribute as much Prasadam as possible, and if possible see that all our books are translated and distributed as widely as possible. This is the greatest welfare activity, and for engaging yourself and others in this way, certainly you will go back to home, back to godhead."
(Srila Prabhupada Letter, October 4, 1973)