"The sankirtana movement inaugurated by Lord Caitanya is a transcendental pastime of the Lord. 'By it I live simultaneously to preach and popularize this movement in the material world.' The conditioned living entities in the material world, especially in the present age of Kali, are overpowered by the flood of love of God inaugurated by Lord Caitanya and His associates."
(Teachings of Lord Caitanya, Chapter 17)
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