"Everyone, the whole world, the whole universe, all living entities, they are trying to love Krishna. Krishna-prema. Lord Caitanya describes, prema-pumartho mahan. And Rupa Gosvami described that "You are distributing Krishna-prema." So Krishna-prema is so valuable, but Krishna is after Radharani. Just see how Radharani is great. Just try to understand the greatness of Radharani. Therefore She is so great, and we have to offer our respect."
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(Srila Prabhupada lecture, August 30, 1968)
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