"This movement of Krishna consciousness was introduced by Lord Chaitanya five hundred years ago in Bengal, and now all over India and especially in Bengal there are millions of followers of Chaitanya Mahaprabhu. Now this movement is starting in the Western countries, so just be very serious in understanding it. We do not criticize any other religion. Don't take it in that way. We have no business criticizing any other process of religion. Krishna consciousness is giving people the most sublime religion -- love of God. That's all. We are teaching to love God. Everyone is already loving, but that love is misplaced. We love this boy or this girl or this country or that society or even the cats and dogs, but we are not satisfied. So we must place our love in God. If one places one's love in God, he will be happy."
(Srila Prabhupada lecture, November, 1969)
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