"Krishna is always remembered, and His name is always chanted by millions of devotees, but the devotees never become saturated. Instead of becoming disinterested in thinking of Krishna and in chanting His holy name, the devotees get newer and newer impetus to continue the process. Therefore Krishna is ever fresh. Not only Krishna Himself, but also Krishna's knowledge is ever fresh. Bhagavad-gita, which was imparted five thousand years ago, is still being read repeatedly by many, many men, and still new light is always being found in it. Therefore, Krishna and His name, fame, qualities -- and everything in relationship with Him -- is ever fresh."