smerāṁ bhaṅgi traya paricitaṁ sāci-vistīrṇa dṛṣṭiṁ
vaṁśī nyastādhara kiśalayam ujjvalāṁ candrakeṇa
govindākhyāṁ hari-tanum itaḥ keśi-tīrthopakaṇṭhe
mā prekṣiṣṭhās tava yadi sakhe bandhu-saṅge 'sti raṇgaḥ
('My dear friend, if you are indeed attached to your worldly friends, do not look at the smiling face of Lord Govinda as He stands on the bank of the Yamunā at Keśīghāṭa. Casting sidelong glances, He places His flute to His lips, which seem like newly blossomed twigs. His transcendental body, bending in three places, appears very bright in the moonlight.')
This is a very nice verse composed by Rūpa Gosvāmī, that one friend of one gopī, she is warning, 'My dear friend, please do not go that side.' 'Where?' 'In the keśi-tīrthopakaṇṭhe, on the bank of Keśī-ghāṭa, Yamunā.' 'Why you are warning me?' 'Because there is that boy whose name is Govinda.' 'What He is doing?' 'He is simply smiling, and with His flute, and He is so bright by the rays of the moon that He looks very, very beautiful.' 'Then? What happens?' 'Now, if you go and see Him, then you will forget your engagement with family and friendship and love and everything, all. He will absorb everything. So don't go there.' She is warning, yes, 'Don't go.'
In other words, Kṛṣṇa is so attractive by His activities, transcendental activities, by His beauty, by His opulence, by His strength, everything... If you read the history of Kṛṣṇa's activities in the Śrīmad-Bhāgavatam or in the Bhagavad-gītā, they are so attractive that one automatically becomes attracted, and he forgets all other attraction. This is natural. This is not an artificial. Kṛṣṇa consciousness is so nice that once situated in Kṛṣṇa consciousness, you will forget all nonsense of this material life.
So this movement is simply to revive that dormant consciousness. Nothing artificial. And by the grace of Lord Caitanya, it has been made very simple: simply chant Hare Kṛṣṇa and dance. That's all. You haven't got to be very highly educated in the university. You haven't got to exercise in so many yogic process, sitting posture, or hard press your nose, or you keep your head down. Nothing. No labor. Simply come here, chant Hare Kṛṣṇa and take Kṛṣṇa prasādam. This very simple method will revive your Kṛṣṇa consciousness.
You know, all, that two years ago, in 1966, I started this class alone. I was chanting only. That's all. That was my..., whatever you call. And these boys and girls, gradually they came, and they became attracted. I did not teach them any artificial method of yoga practice, but simply I requested them, 'You chant and hear.' So very easy process. You can revive your dormant Kṛṣṇa consciousness simply, śravaṇAdi śuddha-citte karaya udaya (CC Madhya 22.107). The process is that as you go on chanting, then all the dirty things within your heart will be cleansed. Simply we want to cleanse.
Caitanya Mahāprabhu has recommended this chanting, and He has said that the result of chanting will be, the first installment of your gain will be, that your heart will be cleansed. The first thing, which is being tried by the so many mental speculators, how to cleanse the heart, that will be achieved in the first installment by simply chanting Hare Kṛṣṇa. Ceto-darpaṇa-mārjanaṁ bhava-mahādāvāgni-nirvāpanaṁ (CC Antya 20.12). And as the cleansing process of your heart makes progress, then you become freed from the blazing fire of material existence.
And then again, just like in the moonlight, daily, the moon increases the light. When the moon is rising daily in the bright fortnight, daily you see that the moon is increasing in shape. So this, that very example, is said here also. As soon as your heart is cleansed and you immediately you become freed from all material contamination, then your real pleasure on the platform of Kṛṣṇa consciousness increases in the proportion. As the moon increases in the sky daily, and as one day it becomes the full moon, so this process is so nice that increasing daily by chanting, one day it will come that you will simply love Kṛṣṇa and forget everything."
(Srila Prabhupada Lecture, Montreal, July 4, 1968)