"People are suffering. Let them have this knowledge and be happy. Our proposal is sarve sukhino bhavantu. That is Vedic civilization: 'You all be happy.' The Vedic civilization is not 'Oh, here is very nice boy. Oh, you have got money. Let me exploit you and bluff you and take your money.' That is not Vedic civilization. Vedic civilization is to think, 'Oh, let everyone be happy.' Sarve sukhino bhavantu: 'Everyone be happy.'"
(Srila Prabhupada Lecture, Hamburg, September 8, 1969)
"Our aim is to make all people happy. Sarve sukhino bhavantu. This is the Vedic mission. Everyone should be happy. But they are trying to be happy, but they do not know how to be, become. Na te viduḥ svārtha-gatiṁ hi viṣṇum (SB 7.5.31). They are misguided. They cannot be happy without becoming Vaiṣṇava. This is open declaration in the śāstra. They cannot become happy. Na te viduḥ svārtha-gatiṁ hi viṣṇuṁ durāśayā. If they are trying to become happy otherwise, that is durāśayā, hopeless thing. It will never be fructified. It will never be successful. Na te viduḥ. They do not know. Therefore our business is to make them know that 'This is the way of perfection. Take Kṛṣṇa consciousness. Make your life perfect. Be happy, and go back to home, back to Godhead.' This is our mission. They do not know."
(Srila Prabhupada Lecture, Vrindavan, November 6, 1972)
"Kṛṣṇa does not say that 'You fast and chant Hare Kṛṣṇa.' He does not say. Kṛṣṇa is not so impractical. He says, 'Eat very nicely, keep very nicely, and chant Hare Kṛṣṇa. Make your life successful.' That is Hare Kṛṣṇa consciousness movement. Kṛṣṇa consciousness movement is not one-sided. It is all-embracing. Sarve sukhino bhavantu ('Everyone become happy'). Kṛṣṇa consciousness movement wants to see everyone happy. Without being happy, how you can remain peaceful? That is not possible."
(Srila Prabhupada Lecture, Bombay, March 21, 1974)
"So it is only Kṛṣṇa consciousness movement trying to bring back Vedic culture so that people may be very happy. It is not a business; it is not a religious sentiment. It is a program to make everyone happy. Sarve sukhino bhavantu. This is Vedic culture. Not that 'I exploit you, you exploit me; I cut your throat, you cut my throat.' This is not human society. And this has begun already. Because you cut throat of the animals—you are very expert, cutting throat—now you will cut throat each other. This is the... So a sober man, thinking all this downfall of the human civilization, he becomes very unhappy. He becomes very unhappy. Oh. This human civilization, human being, human form of life, was given by God or the nature for cultivating Kṛṣṇa consciousness, spiritual. That is not possible in the lower form of life, animals, the cats and dogs. And this is an opportunity given by nature's law. Now we get this body. Now you understand your position, what you are, to understand that you are not this body. So long in the lower grade of life you were under the impression that you are a body, the cats and dogs. They do not know that the body and soul is different. But it is the human form of life to understand that 'I am not this body.' That education begins in the Bhagavad-gītā in the beginning: dehino 'smin yathā dehe (BG 2.13). Dehī means the possessor of the deha is within the body, not the body is the person. But no education. Throughout the whole scientific world, university education, there is no concern that 'I am not this body; I am soul.' Such a foolish, rascal civilization is going in the name of advancement."
(Srila Prabhupada Lecture, Los Angeles, July 11, 1974)
"So our Kṛṣṇa consciousness movement is to let people know how much valuable life is his, and utilize it in that way. Our movement is sarve sukhino bhavantu: everyone become..., be happy—not only human society, even animal society. We want to see everyone happy. That is Kṛṣṇa consciousness movement. And it is practical; it is not dream. You can become happy. Don't be disappointed. Don't be confused. Your life has value. You, in this life, you can realize your eternal life, eternal blissful life of knowledge. It is possible; it is not impossible. So we are simply transmitting this message to the world, that 'Your life is very valuable. Don't waste it just like cats and dogs. Try to utilize it fully.' That is the statement in the Bhagavad-gītā. We have published Bhagavad-gītā As It Is. Try to read it."
(Srila Prabhupada Lecture, Columbus, May 19, 1969)
"Well-wisher to all. Well-wisher. Just like we are advising our all student that 'Save your country. They are becoming hippies. It is not... Future is very gloom. Try to save them.' So Vaiṣṇava will always think like that, how people will be happy. Sarve sukhino bhavantu. A Vaiṣṇava desire is not exploitation. Vaiṣṇava desire is that 'How others will be happy. How they will understand Kṛṣṇa. How they will get happiness in this life and next life.' This is Vaiṣṇava."
(Srila Prabhupada Lecture, Los Angeles, May 30, 1972)
"A Vaiṣṇava is not only interested for his own benefit. His own benefit is already done as soon as he has taken shelter of Kṛṣṇa's lotus feet. He has nothing else desire over. Everything is finished, protected by Kṛṣṇa. Kaunteya pratijānīhi na me bhaktaḥ praṇaś... (BG 9.31). But they work in the human society on behalf of Kṛṣṇa so that they may be happy, peaceful, and make progress in spiritual life. That is Vaiṣṇava's duty. Otherwise Vaiṣṇava has nothing to ask. Kṛṣṇa knows how to help him, how to give him all protection. So he has no anxiety. His only anxiety is, śoce tato vimukha-cetasa māyā-sukhāya bharam udvahato vimūḍhān (SB 7.9.43). Vaiṣṇava is anxious to see that these rascals who has forgotten completely his relationship with God, Kṛṣṇa, and making gorgeous arrangement for living fifty years only, although he is eternal... He is not making any eternal arrangement: 'I shall live here for fifty years or sixty years as an American or as an Indian. Make me gorgeous arrangement, defense and so on, so on, so on.' If you defend, then... You are going to live for fifty, sixty, or utmost hundred years, but you are eternal. What you are doing for your eternal life? That is the mistake of the civilization. You may remain as American or Indian for, say, utmost hundred years. But you are not for hundred years. You are eternal. What you are doing for your eternal life? This is our question. But they do not believe in eternal life. 'We don't believe in the next life.' But that is... You believe or not believe. If some young man says, 'I will not become old man,' so he may believe or not, he must become old man. If somebody says, 'I am not going to die. I don't believe in death,' you believe or not believe, you must die. This is law of nature. How can we avoid it? So this is intelligence."
(Srila Prabhupada Lecture, Los Angeles, June 25, 1975)
"Be happy and make all others happy. That is Kṛṣṇa consciousness. Sarve sukhino bhavantu. That is Vedic idea. Everyone be happy. That is the benediction. Sarve sukhino bhavantu. Caitanya Mahāprabhu says also the same thing, that let this Kṛṣṇa consciousness movement be preached in every village, in every town of the world. People will be happy. That is His foretelling. So any missions, any high ideals, should be preached just to make everyone happy. Because in the material existence, there is no happiness. That is a fact. There cannot be any happiness. This place is not meant for happiness because in the Bhagavad-gītā you'll find the Lord Himself says this is a place, duḥkhālayam aśāśvatam (BG 8.15). It is a place of miseries, this material world. And aśāśvatam, and temporary. Everything is temporary. Even if you accept, 'All right. Whatever miserable is there, I'll accept this,' that is also, has no value. Even if you accept, nature will not allow you to accept it and remain there. Aśāśvatam. You have to leave. So Kṛṣṇa says, mām upetya kaunteya duḥkhālayam aśāśvatam nāpnuvanti mahātmānaḥ saṁsiddhiṁ paramāṁ gatāḥ: 'If somebody comes to Me, then he hasn't got to return back to this miserable condition of life which is not only miserable but temporary.' So we should understand that. Nature is so cruel."
(Srila Prabhupada Conversation, London, September 11, 1969)
"So our Kṛṣṇa consciousness movement is no religious movement or any sectarian movement. This movement is to see everyone, every human being—not only human being, even the animals— everyone be happy. Sarve sukhino bhavantu. And the process is very simple. Very simple: chant Hare Kṛṣṇa. That you have already seen. This chanting is not at all difficult. Anyone, even a child was sitting here, he was just trying to clap and understand. It is immediately appealing, because this vibration is from the platform of the soul."
(Srila Prabhupada Lecture, Columbus, May 19, 1969)
"People are not understanding the seriousness of this movement. But the more we grow in strength and volume, we should take part in all-round activities of the human society to make them happy. Sarve sukhino bhavantu. This is the Vedic culture, that Vedic culture wants to see everyone is happy. And especially the Vaiṣṇava. Vaiṣṇavaḥ para-duḥkha-duḥkhī. Vaiṣṇava has no unhappiness, because he has got Kṛṣṇa. Yaṁ labdhvā cāparaṁ lābhaṁ manyate nādhikaṁ tataḥ (BG 6.22). One who has got Kṛṣṇa, where is unhappiness? And where is want? But he has nothing, such thing as unhappiness, but he's unhappy seeing others, these so-called rascals who have forgotten Kṛṣṇa, they are unhappy. Vaiṣṇava is unhappy seeing these peoples' unhappiness."
(Srila Prabhupada Lecture, Mayapur, October 20, 1974)
"The world is suffering. So therefore they have been described in the śāstra: andha. Andha means blind, rascal. They do not know. Actually they have no knowledge that without Kṛṣṇa consciousness the human society cannot be happy. That is not possible. They do not know this. But by Kṛṣṇa's grace, by our guru-paramparā's grace, we understand, we people who are conducting this Kṛṣṇa consciousness movement, that without being Kṛṣṇa conscious, nobody will be happy. Therefore our struggle is different. We are trying to make the people actually happy. Sarve sukhino bhavantu: 'Everyone become happy.' Otherwise, what is the use of collecting so much money and constructing such big building and inviting them, 'Please come here. We have got nice room, and you shall get food without any hard work'? Why we are...? Still, they will not come. Still, they will not come."
(Srila Prabhupada Lecture, Mayapur, October 16, 1974)
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