(Click to enlarge painting of Krishna and cows)
"And of all yogīs, he who always abides in Me with great faith, worshiping Me in transcendental loving service, is most intimately united with Me in yoga and is the highest of all."
"In the Eighth Chapter it was said that only one who has become free from all sinful reactions can take to the worship of Lord Kṛṣṇa. Thus one may think that unless he is free from all sinful reactions he cannot take to the surrendering process. To such doubts it is here said that even if one is not free from all sinful reactions, simply by the process of surrendering to Śrī Kṛṣṇa he is automatically freed. There is no need of strenuous effort to free oneself from sinful reactions. One should unhesitatingly accept Kṛṣṇa as the supreme savior of all living entities. With faith and love, one should surrender unto Him."
(Bhagavad-gītā 18.66, Purport)
"Devotional service is revealed to the pure devotee by the unlimited causeless mercy of the Lord. This is especially spoken of here by the Lord—mat-prasādena, 'by My special grace.' This is also confirmed in Bhagavad-gītā. Only those who engage in devotional service with love and faith receive the necessary intelligence from the Supreme Personality of Godhead so that gradually and progressively they can advance to the abode of the Personality of Godhead."
(Śrīmad-Bhāgavatam 3.27.28-29, Purport)
"Persons who are in full knowledge of the Personality of Godhead, analyzing His different energies and knowing their own constitutional position, are certainly very, very dear to the Lord. Persons, however, who may not even be conversant with knowledge of the Supreme Personality but who always think of the Lord with love and faith, feeling that He is great and that they are His parts and parcels, ever His servitors, are even more favored by Him. The particular significance of this verse is that the Lord is addressed as vatsala. Vatsala means 'always favorably disposed.' The Lord's name is bhakta-vatsala. The Lord is famous as bhakta-vatsala, which means that He is always favorably inclined to the devotees, whereas He is never addressed anywhere in the Vedic literature as jñānī-vatsala."
(Śrīmad-Bhāgavatam 4.7.38, Purport)
"So those who are servants, or devotees of the Lord, are not very much concerned with fruitive activities, the performance of the prescribed yajñas, or mental speculation. They simply serve the Supreme Personality of Godhead sincerely, with love and faith, performing everything with that loving service, and the Lord gives such devotees direct protection. In Bhagavad-gītā Lord Kṛṣṇa says, 'Simply surrender unto Me, and I will give you protection from all the reactions of sinful activities.' This material world is so created that one has to act sinfully, knowingly or unknowingly, and unless his life is dedicated to Viṣṇu, he has to suffer all the reactions of sinful activities. But one who surrenders and dedicates his life for the service of the Lord has direct protection from the Lord."
(Śrīmad-Bhāgavatam 4.7.42, Purport)
"In the Bhagavad-gītā (BG 4.11) it is said, ye yathā māṁ prapadyante tāṁs tathaiva bhajāmy aham. There is a responsive cooperation between the Supreme Lord Kṛṣṇa and His devotees. The more a devotee sincerely loves Kṛṣṇa, the more Kṛṣṇa reciprocates, so much so that a highly advanced devotee can talk with Kṛṣṇa face to face. Kṛṣṇa confirms this in the Bhagavad-gītā (BG 10.10):
teṣāṁ satata-yuktānāṁ bhajatāṁ prīti-pūrvakam
dadāmi buddhi-yogaṁ taṁ yena mām upayānti te
'To those who are constantly devoted to serving Me with love, I give the understanding by which they can come to Me.' The actual mission of human life is to understand Kṛṣṇa and return home, back to Godhead. Therefore one who is sincerely engaged in the service of the Lord with love and faith can talk with Kṛṣṇa and receive instructions by which he can speedily return home, back to Godhead. Today many scholars defend the science of religion, and they have some conception of the Supreme Personality of Godhead, but religion without practical experience of the Supreme Personality of Godhead is no religion at all. Śrīmad-Bhāgavatam describes this as a form of cheating. Religion means abiding by the orders of Kṛṣṇa, the Supreme Personality of Godhead. If one is not qualified to talk with Him and take lessons from Him, how can one understand the principles of religion? Thus talks of religion or religious experience without Kṛṣṇa consciousness are a useless waste of time."
(Caitanya-caritāmṛta Madhya 4.95, Purport)
"If you keep in touch with God with faith and love, then God is within yourself, He'll give you intelligence how you can go back to home, back to Godhead. There are many different processes or yoga system to be in touch with God, but for the people in this age, this is the easiest method, to be in touch with God simply by chanting His holy name."
(Srila Prabhupada Lecture, Hamburg, September 10, 1969)
"Kṛṣṇa says, teṣāṁ satata-yuktānām: 'Persons who are twenty-four hours engaged,' satata. Satata means always. Engaged. What kind of engagement? Bhajatāṁ prīti-pūrvakam. This engagement means always trying to render some service to the Lord. How? Prīti-pūrvakam: 'with love and faith.' Not that, 'Oh, I have to do it? All right, let me do.' No. 'Oh, I have to do it? Let me do it nicely.' Unless there is love, you cannot do it nicely, any matter. In the material world also, unless you have got some attachment for something, you cannot act it very nicely. Just like a musician. Because one has got a good attachment for music, he tries to perform it very perfectly. So love is the basis.
Similarly, when you serve Kṛṣṇa, if you have no love for Kṛṣṇa, you cannot serve Him very nicely. And Kṛṣṇa also does not accept your service if it is not done in great love and affection. That is the basic principle. Kṛṣṇa does not require your service. He is self-sufficient. He has got many servants, anywhere and everywhere. So Kṛṣṇa does not require our service. It is our interest. If we render service to Kṛṣṇa, then we become happy. That is the profit. Teṣāṁ satata-yuktānāṁ bhajatāṁ prīti-pūrvakam (BG 10.10).
Just like you'll find in another verse Kṛṣṇa says, patraṁ puṣpaṁ phalaṁ toyaṁ yo me bhaktyā prayacchati (BG 9.26). Yo me bhaktyā prayacchati: 'Anyone who offers Me in love and faith a little flower, a little water, a little fruit,' patraṁ puṣpaṁ phalaṁ toyam... patraṁ puṣpaṁ phalaṁ toyaṁ yo me bhaktyā prayacchati. This is the real point. Kṛṣṇa, the Supreme Person who is giving all the necessities of all the living entities... he is actually the provider, maintainer of everyone. So why He is asking a little fruit, flower and water from you? Is He hungry? No. Yo me bhaktyā prayacchati. Just to induce you again to love Kṛṣṇa. That is the point."
(Srila Prabhupada Lecture, London, September 12, 1973)
"Kṛṣṇa says, suhṛdaṁ sarva-bhūtānām. He's not only my friend, your friend, but He's a friend of everyone. So that friendship is equally distributed. But if one becomes special devotee, ye tu bhajanti māṁ prītyā, with love and affection, one who is engaged in the service of the Lord, He's especially inclined to him. That is Kṛṣṇa's mercy to the devotee. Kṛṣṇa is equal to everyone, but He is specially inclined to the devotees who is engaged in His service with love and faith."
(Srila Prabhupada Lecture, Bombay, September 26, 1973)
"I am always thinking of you, and I am also feeling separation of you all. But we have to work for Krishna diligently and with faith and love."
(Srila Prabhupada Letter, May 31, 1968)
"Our principle should be to serve Krishna very diligently with love and faith, and all necessary supplies will come without any difficulties. As you are all sincere devotees, I am sure you are feeling the great assistance of Krishna through your activities, and the more you serve the more you will know how you are making progress in Krishna Consciousness. The same example has to be repeated how when a hungry man is given foodstuffs to eat, automatically he feels three kinds of symptoms: satisfaction of hunger, strength and pleasure. So this Krishna Consciousness Movement is based on sincere service to the Lord. We shall always remember this, and then success is assured."
(Srila Prabhupada Letter, July 15, 1969)