(Krishna and the cowherd boys in Vrindavan—click to enlarge)
Devotee: So we can fall as far as we want.
Prabhupāda: Fall or rise also. Why do you say fall? You can rise to the highest platform from the fallen condition. That is Kṛṣṇa consciousness movement. That you are in a fallen condition, come to the highest platform and talk with God, play with God, dance with God. That is our opportunity. Now it is up to you to take it or not to take it. That is up to you. But our propaganda is this: tyaktvā dehaṁ punar janma naiti mām eti kaunteya (BG 4.9). You simply try to understand Kṛṣṇa. Then janma karma ca me divyam evaṁ yo vetti tattvataḥ tyaktvā deham—this is our propaganda. We are trying to induce people to understand Kṛṣṇa. Then his life is successful. But if you don't try to understand, that is your business. But we are offering that here is a movement, you try to understand Kṛṣṇa. What is the wrong there? But if you don't like, who can force you? We are going country to country, door to door, town to town. What is our business? We are simply requesting that "You try to understand Kṛṣṇa." And Kṛṣṇa says: "As soon as you understand Me, you come to Me." Tyaktvā dehaṁ punar janma naiti mām eti (BG 4.9).
Now it is up to you. If you take theoretically, that "If by understanding Kṛṣṇa I can go to the eternal, blissful spiritual life," why not try it? And if you inquire that, "All right, it is very good proposal. By going back to Kṛṣṇa, everything is solved. Yes, I'll go. So what is the method?" Then if I say: "Chant Hare Kṛṣṇa," where is the difficulty? Why you are so much determined not to do anything to go back to home, back to Godhead? That is your misfortune. If it is so easy, and if it is the means of solving all the problems, why not try it, "All right, let me try in this life"? Why don't you do it? It is not a very difficult task. If you don't do it, then you are misfortunate. Therefore Caitanya (says), kono bhāgyavan jīva (CC Madhya 19.151). This is the process to be adopted by the some fortunate persons. But they do not want to become fortunate. They want to remain unfortunate. That is the difficulty.
(Srila Prabhupada Conversation, Tehran, August 10, 1976)