"You write to say that you do not know what is my desire, but my desire is an open secret. I simply want all over the Western countries people may take this simple formula of chanting, dancing and eating Krishna Prasadam, and being happy. I am simply surprised that they should not accept this simple formula and be happy themselves. My only desire is that all people become happy and prosperous in Krishna Consciousness."
(Srila Prabhupada Letter, September 19, 1969)
"Everyone is hankering after loving the Supreme Personality of Godhead, but none of them has the right information. By Krsna Consciousness movement we want to broadcast this information that if anyone reposes his loving propensity upon Krsna, he will immediately feel full satisfaction, as much as he feels full satisfaction by supplying food in the stomach. Otherwise, everyone will be frustrated.
Please try to understand this simple philosophy by critical analysis, and I hope by the grace of Krsna you will be a great servant of His in fulfilling His desire that He may be known by His Holy Name in every village and every city all over the world, and thus the people will become happy."
(Srila Prabhupada Letter, February 16, 1970)
"The purpose of Krishna Consciousness is to love Krishna or God. We have a general propensity to love someone else, which is the basic principle of living condition. Nobody can live without loving somebody else besides himself. This loving propensity for someone else is present in every living being. Even an animal like tiger has this loving propensity in dormant state, and what to mention of the human kind. But the missing point is where to repose our love so that everyone can become happy.
At the present moment, the human society has been educated to love his country or family or one's personal self, but they have no information where to repose the loving propensity so that everyone can become happy. Because the basic principle of love is that both the lover and the beloved or object of love and the lover must be happy by loving activities of the living being. In the primary stage a child loves his parents, then his brothers and sisters, and thus, as he grows up daily, he begins to love his family, society, community, country, nation, or up to the point of loving the whole human society. But the loving propensity is so expansive that even by loving the whole human society the loving propensity is not fulfilled on account of its imperfectness. This loving propensity can be fully satisfied when it is reposed in Krishna, and that is the sum and substance of this Krishna Consciousness movement."
(Srila Prabhupada Letter, March 10, 1970)
"Now by the grace of Krsna your talents are being utilized in His service. That is what we require in Krsna Consciousness. We do not require to qualify very extraordinarily to serve Krsna. Krsna is Self-sufficient, He does not require anyone's service, but still the more we render service unto Him the more we become happy."
(Srila Prabhupada Letter, May 9, 1970)
"So all of you have my hearty blessings for your kind service to Lord Krsna. Be always engaged in this way and become happy."
(Srila Prabhupada Letter, September 16, 1970)
"Wherever we may be, if we are engaged in Krishna's service, that is our success. Bhaktivinode Thakur sung, praying to the Lord, that he would prefer to take His birth as an ant in the house of a devotee than to take birth as powerful as Brahma without any devotional service. The conclusion is that in any condition of life we can become happy if we are engaged in devotional service. Srila Rupa Goswami has said that a person whose desire is to always serve the Lord is always liberated, in any circumstance of life."
(Srila Prabhupada Letter, November 28, 1970)
"I am very much encouraged by your progress in Krishna Consciousness. Now go on in this way always striving to please Krsna and you will feel yourself becoming happy more and more. That I want."
(Srila Prabhupada Letter, September 9, 1972)
"You are anxious about the rules and regulations, but without rules and regulations there is more frustration. So it may be a little difficult at first, but if you are sincere to achieve the highest result of your lifetime, then you can be assured that by your efforts in Krsna Consciousness that you will very quickly become happy more and more. The difficulties of this material world will shrink to no more than the size of a hoofprint left by the calf."
(Srila Prabhupada Letter, September 29, 1972)
"Factually we are related to the Supreme Lord in service. The Supreme Lord is the supreme enjoyer, and we living entities are His servitors. We are created for His enjoyment, and if we participate in that eternal enjoyment with the Supreme Personality of Godhead, we become happy. We cannot become happy otherwise. It is not possible to be happy independently, just as no one part of the body can be happy without cooperating with the stomach. It is not possible for the living entity to be happy without rendering transcendental loving service unto the Supreme Lord, Krishna."
(Srila Prabhupada Letter, January 4, 1973)
"I am very glad to learn that you are reading my books and preaching. That will make you happy, and the audience listening they will also become happy. I am very glad that you are taking up this active service of preaching."
(Srila Prabhupada Letter, September 8, 1974)
"Our mission is to spread the instructions of Krishna so that people may become happy, hopeful, and peaceful. The central point is to understand Krishna as the supreme proprietor, the supreme enjoyer and the best friend of all living beings. He is the best friend of the human society because He gives perfect social order, perfect economic development, perfect philosophy, perfect religion, and perfection of life.
Religion is described in the English dictionary as a kind of faith. Of course when we accept Krishna's instructions perfectly we become automatically perfectly religious person. Therefore Krishna consciousness movement is not a sentimental fanaticism of so-called religion. But, it is the perfect culture for peace and happiness of the whole human society."
(Srila Prabhupada Letter, September 15, 1975)
"Everyone in the world is suffering. Despite so many attempts on the parts of the governments and planning commissions of the world, still the suffering continues. People are thinking that by more education, hospitals, food and so many other things they will become happy. But we actually have the ingredient which alone can make them satisfied—Krishna Consciousness. So please deliver Krishna to everyone you meet; instruct them in the philosophy of Bhagavad-gita As It Is."
(Srila Prabhupada Letter, January 6, 1976)
"Continue to preach this movement all over the world and thus you will become happy and you will make others happy also."
(Srila Prabhupada Letter, July 29, 1976)
"This Krsna Consciousness Movement is based on the Bhagavad-gita As It Is. We have attempted to present this great philosophy to the world in a pure way, without material motive, and by the grace of Lord Krsna our effort has come out successful. People everywhere are taking to Krsna Consciousness, following the simple principles, and becoming happy."
(Srila Prabhupada Letter, August 1, 1976)