"In the material world there is constant fight between maya & the living entity. Maya is very strong & we can fall a victim at her hand at any moment. The only means of protecting us from the attack of maya is to be fully Krishna Conscious. The proportion in which we fall back in Krishna Consciousness is filled up by the influence of maya. It is exactly like the proportion of negligence of our health is subsequently resulted in our falling ill. The person who is very careful about his health does not generally fall ill. Similarly a person who is always fixed up in Krishna Consciousness cannot be defeated by maya. Sometimes in spite of our full Krishna Consciousness we fall a victim to maya but that is temporary just as seasonal changes such calamities do come & pass away & we have to endure them."
(Srila Prabhupada Letter, October 26, 1967)
"The sum and substance of Bhagavad Gita is that we should surrender ourselves wholly and completely upon the Lotus Feet of Krishna. When one is not Krishna Consciousness, then he is Maya conscious, or in illusion. Just like when one is not in light, he is sure to be in darkness. Because absence of light means darkness. Similarly, to be forgetful of Krishna means one is in Maya, the darkness of ignorance. Just like when you turn away from the sun, you see the darkness of your shadow; but when you turn your face to the sun, then there is no question of a shadow. The whole principle of spiritual life is to turn our attention back to Krishna, and thus immediately be freed from all entanglements of Maya. There is no necessity to practice the various yogic postures, pressing the nose, and there is no need of becoming a great learned scholar to advance in spiritual life. Simply we have to turn our attention back to the Lotus Feet of Krishna, and then all spiritual perfection is automatically there."
(Srila Prabhupada Letter, June 16, 1969)
"Please read our literatures carefully, and try to give service to Krishna as far as possible. Whenever you are in doubt you can ask me, and I am at your service. But one point you should not miss is that this life is very important to awaken our dormant Krishna Consciousness, and we should not miss this opportunity in any circumstance. That would be a great blunder. We must be very cautious to not fall prey to the clutches of Maya because in this material world Maya is very prominent although Krishna is everything. Maya and Krishna are just like the sunshine and darkness: the darkness has no independent existence without the sun. But still the darkness is existing in some corner of the sunlight. If we therefore always keep ourselves exposed to the open sunlight, there is no cause of being attacked by the darkness. If you keep yourself faced to the sunlight, you will never see the darkness, and as soon as you turn your back to the sun, then immediately you find in your front a huge shadow of your own body. This shadow is Maya, and if you turn to the sun, to Krishna, then there is no shadow. Therefore, Krishna should always be in the front of us, and Maya will disappear automatically without any separate attention. Yogis and jnanis artificially try to get rid of Maya, but in spite of their much endeavor for spiritual realization they are still in the Kingdom of Maya. The conclusion that God is impersonal or that everyone is God is the statement of a person who is in Maya. In other words, anything which is a setback to the realization of Krishna Consciousness is Maya. Anyone who is not in Krishna Consciousness is supposed to be in Maya, and anyone who is in full Krishna Consciousness is out of the clutches of Maya. This is the statements of the Vedic literatures, and we should try to understand and follow the principles."
(Srila Prabhupada Letter, July 22, 1969)
"Krishna is very merciful to His sincere devotees, but also we have to remember that Maya is very strong. Therefore, we have to always be engaged in serving Krishna. At every moment we should be doing this or that service for Krishna's transcendental pleasure. If we do not remember this, then Maya is right there to grab us. It all depends upon our leaning towards Krishna or towards Maya. If you lean towards Krishna, you will be in Krishna Consciousness; and if you lean towards Maya, then you will be captivated by material nature. Krishna and Maya are just like light and shadow which are directly next to one another. If you move a little this way, you are in light and there is no question of shadow. But if you move a little the other way, you are in darkness. So if we remember to always be engaged in Krishna's service, then there will be no Maya and everything will be all right. Please always remember this great secret of advancement in Krishna Consciousness."
(Srila Prabhupada Letter, November 20, 1969)
"The personal form of Maya is Durga and her different extensions like Bhadra Kali, Chandica, etc. In the Brahma Samhita it is described that she is all powerful in this material world, but she acts as shadow of Govinda. In Bhagavad Gita also she is described as assistant in the material affairs. The direction is from the Lord, and she executes His will. As such, when a devotee is fully surrendered to Krsna, Maya does not disturb him anymore, under the direction of the Lord. So Krsna is always Supreme."
(Srila Prabhupada Letter, March 2, 1970)
"Maya is always there like a shadow, presenting reasons for refraining from devotional service but if we simply keep ourselves engaged in Krsna Consciousness, then Maya cannot touch."
(Srila Prabhupada Letter, May 1, 1971)
"So we have got very serious mission. Don't be fickle. When you have come and sacrificed your life for the mission, don't be fickle. Be very steady and capture Kṛṣṇa's lotus feet tightly. You'll never be attacked by māyā. Otherwise as soon as you give up Kṛṣṇa, māyā is ready. Just like side by side there is sun... shadow and light. If you push little from light then go to shadow. This is already side by side māyā and Kṛṣṇa. So as soon as you forget Kṛṣṇa—māyā. As soon as you give up māyā, then Kṛṣṇa."
(Srila Prabhupada Conversation, London, August 15, 1971)
"The Vedic injunction is, tamasi mā jyotir gama: 'Do not look forward to the darkness, but look forward to the light.' If you look forward to the light then there is no darkness. We have given our motto in the Back to Godhead that 'Kṛṣṇa is the sun and māyā is nescience. Where there is Kṛṣṇa there is no māyā.' If you look forward towards the sun there is no darkness. But if you keep sun back side, you'll find your shadow very long."
(Srila Prabhupada Lecture, New Vrindavan, July 2, 1976)