(Srila Prabhupada chanting on the beach, San Francisco, 1967)

"Although there may be some difficulties within our Society, these things are not very important. What is important is that we should simply fix our mind on Krishna's Lotus Feet. This is His instruction in the Bhagavad-gita. So we associate with one-another so that we can assist each other in hearing and chanting about Krishna. That is the purpose of our Society. This you will not find in the materialistic society where all hearing and chanting is simply concerned with sense gratification. So our desire is Krishna and we want to go back home—Back to Godhead where Krishna lives eternally. So you simply follow my instructions as I have given to you and surely your life will be a success."

(Srila Prabhupada Letter, November 22, 1974)
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