"We have failed to bring in peace and harmony in the human society even by such big attempts like the organization of United Nations because we do not know the method. The method is very simple, but one has to understand it in cool head. The method is simple and natural, and this movement teaches you how to do it. We teach all men to love Krishna, the Supreme Personality of Godhead. If you learn how to love Krishna, which is very easy, then immediately you love every living being simultaneously."

(Srila Prabhupada letter, 10th March, 1970)
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