(Click to enlarge photo of Srila Prabhupada & devotees taking prasadam, New Vrindavan, 1969)
"So, if you seriously want to convert this new spot as New Vrindaban, I shall advise you not to make it very much modernized. But as you are American boys, you must make it just suitable to your minimum needs. Not to make it too much luxurious as generally Europeans and Americans are accustomed. Better to live there without modern amenities. But to live a natural healthy life for executing Krishna Consciousness. It may be an ideal village where the residents will have plain living and high thinking. For plain living we must have sufficient land for raising crops and pasturing grounds for the cows. If there is sufficient grains and production of milk, then the whole economic problem is solved. You do not require any machines, cinema, hotels, slaughterhouses, brothels, nightclubs—all these modern amenities. People in the spell of maya are trying to squeeze out gross pleasure from the senses, which is not possible to derive to our heart's content. Therefore we are confused and baffled in our attempt to eschew eternal pleasure from gross matter. Actually, joyful life is on the spiritual platform, therefore we should try to save our valuable time from material activities and engage them for Krishna Consciousness. But at the same time, because we have to keep our body and soul together to execute our mission, we must have sufficient (not extravagant) food to eat, and that will be supplied by grains, fruits, and milk. So if you can develop this place to that ideal life and the residents become ideal Krishna Conscious men, in that part of your country, I think not only many philosophically minded people will be attracted, but they will be benefited also."
(Srila Prabhupada Letter, June 14, 1968)
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