(Click to enlarge photo of Rupa Goswami's original Radha Govinda Deities now residing in Jaipur)
"Rūpa Gosvāmī has stated that five kinds of devotional activities— namely, residing in Mathurā, worshiping the Deity of the Lord, reciting Śrīmad-Bhāgavatam, serving a devotee, and chanting the Hare Kṛṣṇa mantra—are so potent that a small attachment for any one of these five items can arouse devotional ecstasy even in a neophyte.
Regarding worship of the form of the Lord, or Deity, Rūpa Gosvāmī has written the following verse: 'My dear friend, if you still have any desire to enjoy the company of your friends within this material world, then don't look upon the form of Kṛṣṇa, who is standing on the bank of Keśī-ghāṭa (a bathing place in Vṛndāvana). He is known as Govinda, and His eyes are very enchanting. He is playing upon His flute, and on His head there is a peacock feather. And His whole body is illuminated by the moonlight in the sky.'
The purport of this verse is that if someone becomes attached to the Śrī Mūrti, or Deity of Kṛṣṇa, by worshiping at home, then he will forget his relationships of so-called friendship, love and society. Thus it is the duty of every householder to install Deities of the Lord at home and to begin the process of worshiping along with all of his family members. This will save everyone from such unwanted activities as going to clubs, cinemas, dancing parties, smoking, drinking, etc. All such nonsense will be forgotten if one stresses the worship of the Deities at home."