(Click to enlarge painting of Lord Krishna)
"Let us understand Krishna. That is Krishna consciousness movement. Let us understand Krishna. And if you simply understand Krishna, as it is stated in the Bhagavad-gita, janma karma me divyam yo janati tattvatah... Tattvatah, in truth, not superficially. Learn this science of Krishna. Janma karma me divyam yo janati tattvatah. Tyaktva deham punar janma naiti mam eti kaunteya (BG 4.9). This is the instruction: if you simply try to love. The process is that you worship the Deity, you take the prasadam, you chant the holy name, you follow the instruction of the spiritual master. In this way you'll be trained up how to understand Krishna, and then your life is successful. This is Krishna consciousness movement."
(Srila Prabhupada Lecture, September 9, 1973)
"Some way or other, be in relationship with Krishna, and you'll be happy. You'll be happy, this life and next life.
janma karma me divyam
yo janati tattvatah
tyaktva deham punar janma
naiti mam eti kaunteya
This is the simplest point. You simply try to understand Krishna. There is no difficulty. If you do not foolishly misinterpret Bhagavad-gita, it is very easy to understand Krishna. Very easy. There is no difficulty. But we are rascals. We misinterpret."
(Srila Prabhupada Lecture, January 7, 1973)
"We are wandering, life after life, in different species of life, different forms of life, in different planetary system. And that is going on. This is not progress. Where is progress? You are conditioned within this universe. Where is your progress? Suppose you... Just like if I jump with a limited space, where is my progress? Real progress is Krishna consciousness. Tyaktva deham punar janma naiti (BG 4.9). If we actually want to make progress, then we must take to Krishna consciousness so that after leaving this body there is no more coming down to accept a material body. That is real progress. Otherwise, there is no progress. It is simply wandering with a limited space. That is not progress at all. But because we are in illusion, we are thinking it is progress. It is not progress."
(Srila Prabhupada Lecture, November 2, 1972)
"If you take to devotional service and simply try to understand what is Krishna, then you are no longer within the influence of this good work or bad work. You are transcendental. Immediately after death, tyaktva deham punar janma naiti (BG 4.9), you are no more subjected to this gross body.
You can understand Krishna simply by chanting Hare Krishna mantra. Sevonmukhe hi jihvadau (Brs. 1.2.234): simply by your service attitude, to serve Krishna, beginning with the tongue. It is very wonderful. By utilizing your tongue, you can achieve Krishna very easily, by the tongue. By the tongue if you simply chant, without any offense, Hare Krishna mantra, and by the tongue if you simply taste Krishna prasadam, and by the tongue if you speak about Krishna, yare dekha tare kaha krsna upadesa (CC Madhya 7.128), you understand Krishna. The three business of the tongue: tasting the prasadam, chanting Hare Krishna mantra and preaching about Krishna. By these three things you understand Krishna, and as you understand Krishna, tyaktva deham punar janma naiti mam eti (BG 4.9), you are transferred to the spiritual kingdom."
(Srila Prabhupada Lecture, October 19, 1972)
"So our this Krishna consciousness is next life to go back to Krishna directly. That is our program. How? Simply by knowing Krishna. That's all. Krishna guarantees this: janma karma me divyam yo janati tattvatah (BG 4.9). If we want to go back to home, back to Godhead, simply try to understand what is Krishna. And He's explaining in the Bhagavad-gita. But if you foolishly misinterpret Krishna, then you go to hell. But if you understand Krishna as Krishna says in the Bhagavad-gita, then you go back to Krishna. Where is the difficulty?"
(Srila Prabhupada Lecture, December 28, 1972)
"So in this way we have to understand Krishna from the sastra, from the Vedas. Then we shall understand Krishna. And once we understand Krishna, our life is successful. Janma karma me divyam yo janati tattvatah. Anyone who understands Krishna in truth, his life is perfect. Tyaktva deham punar janma naiti (BG 4.9). The perfection of life is that after giving up this body, we shall not accept any more material body. That is perfection. The people do not know that."
(Srila Prabhupada Lecture, January 1, 1973)
"Now, in our material dealings, the rasas are temporary. They'll be finished. As soon as this body is finished, the rasa is also finished. Just like we love somebody, any way, either as friend or as child or as husband or as lover, friend, so many ways, but these rasa will be finished as soon as this body's finished. I have got some affectionate dealings with my sons, but as soon as the son dies or I die, the rasa is finished. But if you deal in the same way with Krishna, who is the reservoir of all rasas, it will continue. If you love Krishna as a friend in this life, if you develop your consciousness, Krishna consciousness, as friend of Krishna's, then tyaktva deham punar janma naiti mam eti (BG 4.9): when you go to Krishna, tyaktva deham, giving up this body, then you go there as Krishna's friend."
(Srila Prabhupada Lecture, October 19, 1972)
"So our philosophy is that once going into the ocean, no more coming back. Tyaktva deham punar janma naiti mam eti kaunteya (BG 4.9). That is our philosophy. If we once go in the spiritual world, we do not like to come back. We stay with Krishna and dance with Him, or play with Him, or serve Him as tree, as plant, as water, as cows, as land, as cowherd boys, as father, mother or as gopis. This is our philosophy. Once we go to Krishna, we live forever with Him in either of these capacity. 'Let me live at Vrindavana in any capacity. It doesn't matter. But live there.'"
(Srila Prabhupada Lecture, October 27, 1972)
"If you simply hear about Krishna. The process... to krsna-tattva-vetta means to hear about Krishna. That's all. Try to hear about Krishna. Satam prasangad mama virya-samvidah. That is very, what is called, potential. Simply if you hear from the right source of Krishna -- not from the professional or from jnanis, karmis or politicians. No. Pure devotee. Satam prasangad: in pure devotional service, in pure devotional mood. Then the potency will act and you will..., we shall become pure devotee. Khanera gita diya mora me pasile, mora me pasile. It will act. And as soon as it will act, you become Krishna conscious, then your life becomes successful, above all sinful or pious activities."
(Srila Prabhupada Lecture, November 4, 1972)
"So in order to dissipate our ignorance, we should receive perfect knowledge. Then we can stop our sinful activities. Therefore Bhagavad-gita, Bhagavan says, Krishna says, janma karma me divyam. Krishna appears, Krishna lives here, He teaches, He acts. If we simply try to understand Krishna from the devotee of Krishna, then we become perfect, so much so that after giving up this body... tyaktva deham punar janma naiti... (BG 4.9). Without being perfect, without being free from all sinful reaction, we have to undergo the tribulation of accepting different types of body. But as soon as we become perfect through the perfect knowledge, then automatically we become uncontaminated from this material world and we become liberated."
(Srila Prabhupada Lecture, November 5, 1972)
"Tyaktva deham punar janma naiti mam eti so 'rjuna (BG 4.9). These statements are there. If we actually take to Krishna consciousness, then maya, the laws of nature, will not act. Otherwise, we shall be put into the cycle of birth and death. So the best utilization of this human life is to elevate oneself to Krishna consciousness and, as it is stated in the Bhagavad-gita, janma karma me divyam yo janati tattvatah: if we try to understand Krishna, in truth, then tyaktva deham punar janma naiti (BG 4.9), then we'll not have to accept any more this material body, which is full of miserable conditions. Then we go back to home, back to Godhead."
(Srila Prabhupada Lecture, November 14, 1972)
"Simply by chanting Hare Krishna maha-mantra, one becomes liberated from the resultant action of sinful life, and at length he is promoted, param vrajet... tyaktva deham punar janma naiti mam eti (BG 4.9). This is the process. So this Krishna consciousness movement, Hare Krishna movement, should be spread. And that is actually auspicity for all people, all over the world."
(Srila Prabhupada Lecture, November 8, 1972)
"As stated in Bhagavad-gita (4.9), janma karma ca me divyam evam yo vetti tattvatah. One should understand Krishna in truth, and this one can do only by serving a pure devotee."
(Srimad-Bhagavatam 7.9.24, Purport)