"So far the nectarine of Krishna Consciousness is concerned, it is actually the thirst-quenching element of the dry material advancement. One Vaisnava poet, has sung so nicely, that this material world is just like a desert, and to cover the desert oceans of water are required. But if somebody tries to water the desert of our heart with such seemingly water, namely, the association which was aspired by Mr. Alexander Shellkirk, I think you have this poetry, an English poetry which we read in our childhood in India, that one Mr. Alexander Shellkirk, he is lamenting, he was thrown in isolated island, that society, friendship and love, divinely bestowed upon man. This is of course true. The society, friendship and love as we materially experience have got some fascination, but such fascination is compared by the poet Vidyapati as a drop of water of the ocean. His purport of singing is that, My dear Lord, this drop of water which we derive from the association of society, friendship, and love, what it can do in the desert of my heart? But unfortunately, I am attached to this drop of water only and have forgotten You. Therefore my future is very much hopeless, and I am seeking you, My Master, as the only solution. So this is the process. The material advancement cannot give actual happiness to the people and the Krishna Consciousness movement will surely quench the parched throat of all materialistic persons, if they are properly administered under the guidance of disciplic succession of previous acaryas, beginning from Lord Caitanya intermediated by the Goswamis, and followed by us."
(Srila Prabhupada Letter, August 19, 1968)