(Click to enlarge photo of Srila Prabhupada and devotees having kirtan, London, 1969)
Devotee: What happens to a person if we just give him out on the street one Simply Wonderful or some prasādam, one piece of prasādam?
Prabhupāda: Oh, that is wonderful, simply wonderful. (laughter) He has not tasted such wonderful sweet in his life. Therefore you give him wonderful, and because he's eating that wonderful sweet, one day he'll come to your temple and become wonderful.
Prabhupāda: Therefore it is simply wonderful. So go on distributing this Simply Wonderful. Your philosophy is simply wonderful. Your prasādam is simply wonderful. You are simply wonderful. And your Kṛṣṇa is simply wonderful. The whole process of simply wonderful. And He acts wonderfully, and it is acting wonderfully. Who can deny it?
Devotee (2): Prabhupāda is simply wonderful.
Prabhupāda: That's all right. (chuckles) You can become, everyone. Hmm. All right, have kīrtana.
(Srila Prabhupada Lecture, Los Angeles, July 20, 1971)