(Srila Prabhupada chanting in Golden Gate Park, San Francisco, 1967)
"Simply we are asking that you chant Hare Kṛṣṇa. That's all. Wherever we are opening our branches, it is our only business that we are requesting people to chant Hare Kṛṣṇa or Rādhā-Kṛṣṇa. We don't want anything. We don't want to do any business, but we are simply spreading this Hare Kṛṣṇa mantra because people are being washed away. Māyār bośe, jāccho bhese. They are being washed away, khāccho hābu, always in trouble. Khāccho hābuḍubu bhāi. Jīv kṛṣṇa dās e biśwās korle to'ār duḥkho nāi: 'But if you try to understand that your position is eternal servitude to Kṛṣṇa, then your all troubles are over.' This is our mission."
(Srila Prabhupada Conversation, April 18, 1972, Hong Kong)