(Lord Sri Krishna)
Prabhupāda: So our Kṛṣṇa consciousness movement is just to educate man that you believe or not believe, it doesn't matter. There is God. There is the proprietor. But He is coming personally and He's saying, bhoktāraṁ yajña-tapasāṁ sarva-loka-maheśvaraṁ suhṛdaṁ sarva-bhūtānām (BG 5.29): "I am the proprietor, I am the enjoyer, and I am everyone's friend. If you want to be delivered from this miserable condition of material life, I am your best friend." Suhṛdaṁ sarva-bhūtānām. Kṛṣṇa. Because He's the father. Although He's the... Who can be better friend than the father? Huh? Father always wants to see that "My son is happy." That is natural. There is no begging, "Father, be kind upon me." No. Father is already kind. But if you revolt against the father, then you suffer.
Similarly, God is our father, God is our friend, naturally, and He says that suhṛdaṁ sarva-bhūtānām, ahaṁ bīja-pradaḥ pitā (BG 14.4): "I am the seed-giving...," not only for the human being—all species of life, they are living entities; then according to your karma, they have got different dresses. Just like we have got in this meeting different dresses. So every one of us human beings; the dress may be different. That is another thing. Similarly the living entity, he is part and parcel of God, but someone has become human beings, some has become cats, someone has become tree, some as insects, some as demigods, some as Brahmā, some as the ant—varieties. Because they wanted to become like that, and God has given him the chance, "All right. You want to become like this and enjoy life? All right, you become like this." So this is arrangement, the God is there, and He is everyone's father. He is everyone's friend. He is always ready. He's coming personally to canvas. He's so kind.
(Srila Prabhupada Lecture, Honolulu, May 29, 1976)