"Krishna Consciousness is already in you -- not only in you, but in every living being. Such consciousness is aroused just like a sleeping man is aroused from slumber by vibration of sound. Similarly, a conditioned soul is aroused by the vibration of the Hare Krishna Mantra into Krishna Consciousness. This is the process."
(Srila Prabhupada letter, 8th July, 1969)
.
.