"'Praninan upakaraya' do work for the benefit of all living beings. This is Mahaprabhu's teachings. This is the storehouse of happiness in this life and the next.
"So much work has fallen into your hands, so gather together and do it.
"Vasudeva Datta said to the Lord, paying his obeisances, save all the living beings in the material world.
"Give all their sins and suffering to me, who am the lowest of all. In this way all the suffering and miseries of the fallen will end.
"He was the best of the Vaisnavas, para dukha dukhi. He knows that there is not real happiness in gratifying the senses."
(Srila Prabhupada, Phalgun Krsna Pancami, 63-67, 1961)